Logo + Branding and Website Inspired Beauty and Wellness
“I am absolutely smitten with my logo and website design for Inspired Beauty and Wellness! Lea took my brand vision and was able to breathe life into it. My branding is professional, beautiful, and so much more than I could have imagined. From start to finish, Lea listened to my ideas and then put her creative spin on it, capturing my vision and making it truly mine.
If you’re looking for branding, or website design, I highly recommend Ginger Meadow Creative to anyone looking to elevate their brand!”
Case Study: Inspired Beauty & Wellness Branding
Client Overview
Business Name: Inspired Beauty & Wellness
Industry: Holistic Health & Wellness
Website: inspiredbeautywellnessgb.com
Mission: Helping people where they need it most through personalized beauty and wellness services.
Project Scope
Deliverables: Logo, Branding, Color Palette, and Visual Identity
Objective: To create a brand identity that reflects the client’s mission, personal style, and connection with her customers while incorporating a meaningful design element—her daughter’s drawing.
The Challenge
Inspired Beauty & Wellness needed a logo and branding that:
Captured their holistic and personal approach to beauty and wellness.
Felt warm, inviting, and professional to attract their ideal clientele.
Incorporated a sentimental element—a drawing by the client’s daughter.
Balanced creativity with clarity, ensuring the logo was adaptable across various branding materials.
The Solution
I worked closely with the client to refine her vision, ensuring the brand identity aligned with her mission while maintaining a professional aesthetic.
1. Logo Development
I started with the original drawing from her daughter, carefully refining its form while maintaining its heartfelt essence.
The typography was chosen to reflect a blend of elegance and approachability, appealing to a wide audience.
A clean yet organic symbol was integrated to symbolize wellness, transformation, and care.
2. Color Palette & Brand Aesthetic
A soft, natural color scheme was selected to evoke feelings of warmth, trust, and well-being.
Earthy and muted tones were balanced with a touch of sophistication to appeal to the brand’s ideal customers.
3. Final Brand Identity
A versatile logo that works across business cards, website, social media, and product packaging.
A clear brand guide with typography and color recommendations to maintain consistency across all platforms.
The Results
A cohesive, memorable brand identity that resonates with the client’s mission.
A logo that holds deep personal meaning while remaining versatile and timeless.
A professional and inviting aesthetic that helps attract and retain ideal clients.
Final Thoughts
This project was a beautiful blend of creativity, personal storytelling, and strategic branding. By staying true to the client’s vision while refining it for professional use, we created a brand identity that speaks to both heart and business.
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